In a recent TV interview, Thea Myhrvold, the founder and CEO of Getbee, discusses the future of retail and the role of #ROPO (research online purchase offline) in the retail landscape.
Myhrvold begins by defining ROPO as the process of researching a product online and then purchasing it offline. She notes that ROPO is a growing trend, with over 70% of consumers now using ROPO to make purchases.
Myhrvold then discusses the reasons why ROPO is becoming so popular. She cites several factors, including the convenience of online research, the ability to compare prices from different retailers, and the desire to see products before making a purchase.
Myhrvold also discusses the challenges that retailers face in the ROPO era. She notes that retailers need to make it easy for consumers to research products online and then purchase them offline. They also need to offer a seamless shopping experience that combines the convenience of online shopping with the personal touch of offline shopping. That is why a video shopping solution like Getbee was created, to make that digital interaction seamless.
Thea Myhrvold is a thought leader in the retail industry, and her insights into ROPO are valuable for retailers of all sizes. If you're interested in learning more about ROPO and how it can impact your business, I encourage you to watch this video.
Here are some additional thoughts on ROPO:
- ROPO is a powerful tool that can help retailers reach more customers and increase sales.
- Retailers need to make it easy for customers to research products online and then purchase them offline.
- The future of retail is likely to be a hybrid of online and offline shopping. #Phyigital
If you're a retailer, I encourage you to learn more about ROPO and how it can impact your business. There are a number of resources available online and we encourage you to download our white paper on the future of social and relational commerce to complement your ROPO strategy.
Full interview with Dubai One below.