Every founder sees a moment others overlook — a moment when the world is changing but the solution hasn’t caught up yet.
For Thea C. Myhrvold, Founder of Getbee, that moment came while observing how people shop online.
Despite the rise of AI, automation, and self-service tools, one thing hasn’t changed: customers still want human guidance when making important purchases.
That insight became the foundation of Getbee.
The Problem with Modern E-Commerce
E-commerce has become incredibly efficient.
Customers can browse thousands of products, compare prices instantly, and receive deliveries faster than ever before.
But something important has been lost in the process: human expertise.
When people buy complex or high-value products — such as electronics, appliances, luxury goods, or specialized equipment — they often have questions.
In physical stores, these questions are answered by knowledgeable sales associates. Online, customers are typically left alone with product pages, filters, and chatbots.
The result?
Confusion, hesitation, and abandoned carts.
Bringing Conversation Back to Shopping
Getbee was created to solve this gap.
The platform enables one-to-one live video conversations between customers and product experts directly on an e-commerce website.
Instead of browsing endlessly or waiting for email replies, customers can connect with a real expert instantly.
This creates an experience similar to walking into a store and asking for help — but from anywhere in the world.
It’s a shift from passive browsing to guided buying.
Why High-Consideration Purchases Need Human Interaction
Many online purchases are quick and simple.
But some purchases require more confidence.
Buying a camera, a washing machine, a luxury handbag, or specialized equipment often involves questions about features, compatibility, and long-term value.
These are high-consideration purchases, and they are where human interaction becomes critical.
A knowledgeable expert can quickly understand the customer’s needs, recommend the right product, and remove uncertainty.
This not only improves the shopping experience — it dramatically increases conversion rates.
Conversational Commerce Is the Next Evolution
The concept behind Getbee sits within a larger trend known as conversational commerce.
Instead of relying solely on static product pages, conversational commerce focuses on real-time interaction between brands and customers.
This approach combines technology with human expertise to create richer online experiences.
Rather than replacing people with automation, the goal is to use technology to connect people more efficiently.
The result is a digital experience that feels much closer to the personal service of a physical store.
Building a Category Before the Market Is Ready
One of the biggest challenges founders face is timing.
Sometimes the idea is right, but the market isn’t ready yet.
Building a new category means educating brands, proving the value, and helping companies rethink how they interact with customers online.
For Thea and the Getbee team, that journey has meant continuously advocating for the importance of human interaction in digital commerce.
Today, as brands search for ways to stand out in increasingly crowded online markets, that vision is becoming more relevant than ever.
The Future of Online Retail
E-commerce will continue to evolve.
AI will improve. Automation will grow. Logistics will become even faster.
But one thing remains constant: people trust people.
The brands that succeed online will be the ones that combine powerful technology with authentic human expertise.
That’s the future Getbee is helping build — a world where digital shopping feels just as personal as walking into your favorite store.
Ready to add live video selling to your online store? Better conversations lead to higher conversions.
Book a free demo → getbee.com/demo
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