GetBEE is a digital clienteling platform that streamlines branding, booking, billing, and enables live and personalized online consultations, nominated as one of 100 Global Innovator by Expo Live, an initiative of Dubai Expo 2020.

GetBEE empowers the world’s leading brands, enterprises, governments, and innovative startups to go virtual. We do so by offering tailor-made user-friendly platforms that personalize remote working experiences. Our client base spans across the Middle East, Europe, and Latin America and includes the likes of Dolce & Gabbana, Lancôme, and Make Up For Ever.


Our beginnings take us back to 2018 in Dubai, United Arab Emirates. GetBEE was founded by Thea C. Myhrvold, who was previously founded TechMeNow, a globally-recognized EdTech start-up. Inspired by the growing possibilities of knowledge-sharing, she started GetBEE as a one-stop solution for businesses to leverage human capital in the digital age.


Thea knew she had a winning idea and when she realized GetBEE could delight customers by putting sales assistants, consultants, lawyers, and doctors alike at the forefront of digital clienteling. Their expertise could be highlighted in the same way TeachMeNow highlighted each tutor’s specialty areas and facilitated match-making between students and tutors.


Our past clients have included hospitals, clinics, wellness providers, business coaches, consulting offices, and law firms, both in the public and private sector. We are GDPR-compliant and have taken our clients’ data privacy extremely seriously.

“Making the right knowledge accessible when and where it is needed most is part of our mission."

Thea C. Myhrvold

GetBEE’s ethos is to help startups grow and reach their impact, by powering their technology.” 

Ranya Saadawi, Head of Grant Management at Expo Live

E-commerce and luxury retail have since become our main focus. 


 In 2020, we secured a partnership with The Chalhoub Group, the leading distributor of luxury brands across the Middle East, as well as Faces, the Middle East’s leading distributor in the beauty sector. We are today the proud engine behind Digital Concierge platforms for Dolce & Gabbana and Lancôme amongst other luxury houses and beauty retailers. We also continue to power the digital transformation of consulting offices, wellness providers, coding competitions, as well as disability centers in the Middle East, Latin America, Europe, and Africa through both of our business partnerships and Tech For Good initiatives.   




From the very start, GetBEE has been on a mission to Bring Expertise Everywhere. We use technology to create meaningful human connections. 



We are here to shape the future of digital clienteling. We aim to become the leading platform for all knowledge-based on-demand services, with a focus on personalized e-commerce experiences. 


By enabling human-led interactions between experts and customers online.   



Our pillars are diversity, innovation, positivity, continuous learning, customer focus, and technology for good



Thea C. Myhrvold

Founder and CEO

Thea is the Founder and CEO of GetBEE. A serial entrepreneur, Thea is passionate about making knowledge accessible. In 2008, she built one of the world’s first EdTech game-based apps for students and later launched TeachMeNow, which she was able to build and scale into a global marketplace for learning. Known for her strong leadership and communication skills, she started GetBEE in 2018 to transform the future of remote expertise. With both Arabic and Norwegian heritage, her international experiences and perspective has shaped her determination to make a global impact. 

Securing partnerships with Microsoft to Expo 2020 and One Million Arab Coders. Thea has been recognized with numerous awards including being an Expo 2020 Global Innovator, The Cartier Woman’s Awards, INC. Arabia’s Top Female Startups, Mercedes Benz Brand Ambassador and Top 10 LinkedIn Power Profile all under the age of 30. She is regularly quoted in international media

such as Forbes, Bloomberg, Skynews, The Financial Times, The BBC, Gulf News, to name a few. 

“I believe technology can be a force for good, for people and the planet,” Thea reflects. “Throughout all my ventures, there has been one constant. Technology has an unparalleled ability to connect individuals from all corners of the globe, and I am on a mission to guide every business, small or large, in their digital clienteling transformation.”


  • Executive Degree in Social Entrepreneurship, INSEAD, 2017

  • B.A. in International Relations and Economics, Webster University, 2011


Norway/Middle East  

Our extended team hails from all corners of the world. With a #WFA (#WorkFromAnywhere) policy, our Growth, Sales, Products, and Tech teams come from Brazil, Portugal, Peru, Switzerland, Macedonia, Holland, Japan, and beyond.  


The Buzz

Tune in to The Buzz, our series of weekly podcasts where we interview the latest trendsetters in the industry. Available on all platforms.

GetBEE - Bringing Expertise Everywhere

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General Inquiries: hello@getbee.com

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