E-COMMERCE IS GOING THROUGH A REVOLUTION
In the post-Covid world, retail is going through a revolution. According to McKinsey, the first half of 2020 saw an increase in e-commerce equivalent to that of the previous ten years. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016, according to Statistica.
THE MARKET HAS A GAP
Based on an e-commerce study conducted by IRP, the average conversion rate across global e-commerce channels was 2.38% in 2020, with Fashion Clothing and Accessories fetching slightly higher at 2.44%. The market is focused on bringing the maximum amount of traffic to e-commerce, but a customer-centric experience is lacking. Why would your sales associates disappear from your e-commerce site? After all, people want to buy from people.
A BALANCING ACT
Digital marketplaces require a difficult balancing act. On the one hand, you need to streamline and efficiently manage your digital salesforce. On the other hand, humanized technology leads to the best conversion rates. E-commerce a new territory is to navigate, and you need to be guided by a team that will make your all-in-one bespoke solution come to life.
Why would your sales associates disappear from your e-commerce site? After all, people want to buy from people.
Why current solutions fail:
Robotized, impersonal advice. Let’s face it. That’s the reality behind most virtual shopping assistants.
2/ Fragmented communication
Without an efficient omnichannel solution, you are left with fragmented app integrations. The result? Your analytics are dispersed.
3/ Difficult to install
Different apps require different plug-in integrations, from both your salesforce and your customer’s ends. With mobile usage dominating, apps clog up home screens: more confusion and less conversions.
Live Shopping Concierge
You agree with us on our LinkedIn poll: the top e-commerce trend to watch out for in 2021 is Livestream Shopping.
With this in mind, we are very proud to introduce our Live Shopping Concierge.
GetBEE is going the extra mile to humanize online shopping. The Live Shopping Concierge is a new interactive feature that empowers your associates to sell products instantaneously via live video-call. With easy check-out capabilities in-session, purchases are completed in a matter of seconds, bringing the in-store experience to any device.
In 2020, GetBEE's solution averaged a conversion rate of 25% for our client brands. This is 10x higher than the average e-commerce conversion rate you would expect with a simple e-commerce website. How do we achieve such success? Maximal customer care.
It’s simple. Using Live Shopping Concierge module, sales associates and customers can video-call each other and seamlessly browse through the same Product Catalogs. The customer sits back and enjoys the shopping session, while the associate guides the call and adds items to the shopping cart. Once the customer is ready to check-out, our powerful technology seamlessly embeds credit card payment within the call: the purchase is confirmed without dropping the call.
In 2020, GetBEE's solution averaged a conversion rate of 25% for our client brands. This is 10x higher than the average e-commerce conversion rate.
You heard it right. Our powerful technology permits customers to choose their shipping preferences, input their home address and credit card information – all through a safe gateway directly linked to your existing e-commerce channel – and all within a single HD video call. The future of retail is now, with an easy, live, personalized check-out.
Sapna Kaul, our Head of Product and Programs, comments: “When it comes to meeting the shopper's needs, the Live Shopping Concierge offers particular promise for elevating the shopping journey, especially when paired with video calling. If the customers are assisted to shop at the comfort of their home through a video call with a concierge and are able to purchase instantly, it significantly reduces the customer bounce rate and improves conversion. It is our mantra; people buy from people. My Engineering Team and I are very excited to launch this game-changing shopping experience for our clients, as we understand people are not just buying products and services, but an experience. "
It is our mantra; people buy from people. My Engineering Team and I are very excited to launch this game-changing shopping experience for our clients, as we understand people are not just buying products and services, but an experience.
- Sapna Kaul, GetBEE's Head of Product and Programs
In other news:
We have released an upgraded version of our video session features for all GetBEE users.
As we had an extraordinary increase in our platform over the past months, we needed to improve the video experience for our customers.
Our users will continue to enjoy the same features, but with improved quality and experience:
Improved browser compatibility
Group sessions now can accommodate 200+ participants in one single session
Screen sharing enabled for both IOS and Windows
More stability during calls for a fantastic video experience
What remains the same?
Data Security Standards remain the same
Our devotion to you and your feedback!
Make sure to follow us on social media for our latest updates.
LinkedIn: GetBEE - Bringing Expertise Everywhere